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Huber |
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Funeral Home & Cremation Services 952-474-9595 |
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Pediatric Rehabilitation Clinic. Occupational Therapy. Speech Therapy. 952-443-9888 |
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Victoria’s Corner Bar. Nightly Specials and Menus. 952-443-9944 |
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Buying or Selling Victoria? Call Nan Emmer. 612-702-2020 |
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Weinzierl Jewelers |
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8 First Street in Waconia. 952-442-2885 |
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Preschool and Childcare in Victoria. Call 952-443-2121. |
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MVT Excavating No job is too small. 952-446-9341 |
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The Key |
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The Key to advertisers in the Victoria Gazette. Located at www.VictoriaGazette.com. |
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952-443-2808 |
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Specialized assisted living for those with memory challenges. Victoria. 952-908-2215 |
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The Victoria GAZETTE |
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Victoria is going to see a heavy construction season in 2012 -- the year that State Highway 5 through town is slated to receive intersection and bridge improvements. Some Victoria businesses are concerned that traffic will then maneuver in every other direction away from Victoria in order to avoid construction issues. Obviously, that wouldn’t be good for business. Because of this concern, the Victoria Business Development Committee has formed a subcommittee to address ways to maintain and even increase business traffic in Victoria before, during, and after the 2012 construction season. Some members of that subcommittee attended the September 12th Victoria City Council meeting with a draft strategy to promote Victoria business and also a request for the City of Victoria to give assistance and partner with Victoria businesses during this time especially. The Victoria Gazette continues to generously support Victoria businesses with incomparable circulation, readership, and advertising rates. I also offer the Victoria Business Directory exclusively to Victoria businesses, practically free of charge. At my website I give The Grapevine and The Sky totally free of charge to Victoria businesses if they purchase that inexpensive Directory listing on the back page. To meet Victoria’s Upcoming Construction Challenge, I’ve created yet another avenue in the Gazette exclusively for Victoria businesses. I’m calling it the Business Bannister. As you know, a bannister is the handrail of a stairs together with the upright supports of the handrail. The Business Bannister provides yet one more of the uprights that the Gazette will use to help support Victoria businesses. All Victoria businesses are invited to take advantage of this opportunity and, as with the Gazette itself, the Bannister is available without pressure or obligation to accept. It’s simply another offer to Victoria businesses. It’s sorta like buy one, get one free, and here’s the deal! Each time an individual Victoria business takes out a quarter page ad or larger in the Victoria Gazette (the going rate hasn’t changed for years), that Victoria business may also submit a photo and paragraph that promote their business. That photo and paragraph will be placed in the “Business Bannister” section of the Gazette without cost to the business. I will donate the space and my layout and design time for the Business Bannister, plus the printing, mailing, and distribution costs associated with it. The photo can feature employees, customers, events, the building, the logo, products, whatever an individual business chooses to photograph and promote about itself. In like manner, the accompanying paragraph can include any details that fit into 50 words or less. Each time a qualifying business wishes to be included in the Business Bannister, they must submit a new photo and text. No repeats!! There are already several Victoria businesses that regularly purchase a quarter page or more in the Victoria Gazette without the recompense of this offer. Of course, these friends are also invited to submit photos and text. As a matter of fact, I’ve chosen twelve of them to show you what the Business Bannister might look like in subsequent issues of the Gazette. [See page 17 in this issue.] I want to emphasize that a business must take the pro-active step of getting their own photos and text to me and may certainly ask their patrons and friends to do it for them. Make it fun! Get attention! As readers know, simply by paging through any issue of the Gazette, I’ve also got many business friends outside of Victoria and I give them a good word whenever I can. In fact, I try to give all of my advertisers preference when I’m spending time and money or giving out recommendations or nods of approval. In addition, I give The Key (at my website) to all businesses that advertise in the Gazette, no matter where they are located, totally free. Although reciprocity comes naturally, I’ve never felt an obligation to spend all of my time or money with my advertisers, just as none of them feels an obligation to spend all of their advertising and subscription dollars with the Gazette. It’s been a world of many choices for a long, long time. I agree with what David Baston of the Victoria Business Development Committee said on September 12th: “It’s the business owners that need to pitch in and save their own business. We can only offer cover. We can’t do it for them.” [See page 20.] Indeed, the responsibility for success of a business lies primarily with the business owner -- not with me, not with you, not with government -- and yet we are all in this together and must work hard, and smart, to help keep Victoria vibrant. It’s our hometown, and there are many good choices here. I’ve always enjoyed supporting Victoria. I hope you do, too, and I hope you enjoy the Business Bannister, not to mention your turkey and all the trimmings. |
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November 2010 |
